He also relied on the talents of actor Miles Fisher, a Cruise lookalike, to impersonate the movie star before giving Fisher a digital face transplant. To the trained eye, Farid says a distortion of Cruise's pupils in the videos was a red flag for spotting the fakery.Ģ020 Election: Secure Your Vote Why Fake Video, Audio May Not Be As Powerful In Spreading Disinformation As FearedĬhris Ume, a visual effects artist who created the Cruise deepfakes, told The Verge that each video clip was the product of weeks of work. "Every three to four months a video hits Tik Tok, YouTube, whatever, and it's just - wow, this is much, much better than before," he said. "This is clearly a new category of deepfake that we have not seen before," said Farid, who researches digital forensics and misinformation.ĭeepfakes have been around for years, but, Farid says, the technology has been steadily advancing. Hany Farid, a professor at the University of California, Berkeley, told NPR's All Things Considered that the Cruise videos demonstrate a step up in the technology's evolving sophistication. The videos, uploaded to TikTok in recent weeks by the account have raised new fears over the proliferation of believable deepfakes - the nickname for media generated by artificial intelligence technology showing phony events that often seem realistic enough to dupe an audience. In a crop of viral videos featuring Tom Cruise, it's not the actor's magic trick nor his joke-telling that's deceptive - but the fact that it's not actually Tom Cruise at all. “And I don't think a lot of people can do exactly what I'm doing right now.Hany Farid, a digital forensics expert at UC Berkeley, says the dangers in sophisticated phony videos called "deepfakes" are amplified in their potential to travel rapidly across social media. “I'm not sure a lot of people can do it at the level I'm doing it right now, especially because I'm a visual effects artist doing deepfakes, and I've been there from the start,” Ume said. So far that hasn’t happened, and based on the amount of work, expertise, and resources needed to create the Cruise videos, it’s clear that not just anyone can create this type of content. These threats reached a fever pitch during the U.S. We should try to prepare the world for what's coming,” Ume said.ĭeepfake technology has been around for years, and from the very beginning, people have warned that it could be used to supercharge disinformation. #Tom cruise tik tok how to#Ume said the whole project was “just for fun” but added that the coverage of the videos underlines a more serious point about this technology: that people need to be educated about deepfakes, shown exactly how the technology works and how to spot such videos. It’s unclear if Cruise has seen the videos, but days after they became a viral hit, Cruise opened his own verified TikTok account. “We just wanted to make sure Tom Cruise didn't feel offended in any way,” Chris said. As of Friday morning they’d racked up over 11 million views, and on other social media platforms, copies of the videos have been shared millions times more. The TikTok account that Ume originally posted the videos to was briefly made private earlier this week, but on Friday the videos were made public again. Watching Ume’s breakdown video, it’s sometimes hard to tell when you’re watching Fisher and when you’re watching the deepfake version of Tom Cruise. It has a lot to do with these videos being as realistic as they are.” “What the actor does in terms of the movements he makes like Tom Cruise, the likeness his face has, his mannerism. “I also want to emphasize that the actor is phenomenal,” Kevin Ume, who manages communications for VFX Chris Ume studio, and is Chris’ brother, told VICE News. (Video images from De Persgroep Video, courtesy of Chris Ume)īut for all of his technical skill, one of the most important elements for the success of these videos was the presence of Miles Fisher, a well-known Tom Cruise impersonator. On the right, a deepfake image of actor Tom cruise. On the left, the Tom Cruise impersonator Miles Fisher.
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